Description: Erica cerinthoides ‘Red’, commonly known as Fire Heath, is a striking evergreen shrub known for its vibrant, tubular red flowers that bloom in clusters throughout the year, with peak flowering in winter and spring. Native to South Africa, this hardy and drought-tolerant species thrives in well-drained, acidic soil and prefers full sun to part shade. Its fine, needle-like green foliage forms a dense, mounded habit, making it an excellent choice for rock gardens, borders, and container planting. Fire Heath is well-suited to coastal and low-maintenance gardens, providing vital nectar for bees, butterflies, and birds. Regular pruning after flowering encourages bushier growth and prolonged blooming.