Echinacea purpurea 'Pow Wow Wild Berry'

Common Name:
Pow Wow Wild Berry Coneflower

Description:
Echinacea purpurea 'Pow Wow Wild Berry' is a vibrant, compact coneflower known for its intense magenta-pink blooms and exceptional garden performance. Unlike many other Echinacea cultivars, 'Pow Wow Wild Berry' does not require vernalisation to flower, meaning it blooms freely from early summer through to early autumn in Melbourne’s conditions. The large, daisy-like flowers feature rich rose-purple petals surrounding a bronze-orange cone and are held upright on sturdy stems that resist flopping. This variety forms a neat, mounding clump of dark green foliage and thrives in full sun with well-drained soil. It is highly attractive to bees, butterflies, and birds, and the spent seed heads can be left on through autumn to provide food for wildlife and visual interest. 'Pow Wow Wild Berry' is low-maintenance, drought-tolerant once established, and ideal for mixed borders, cottage gardens, and containers.

Form:
Shrub - Small
Shrub - Clumping / Grass-like / Mounding

Mature Size:
Height: 40 – 60 cm
Width: 30 – 50 cm

Aspect:
Full Sun

Flowering:
Flowers in Summer
Flowers in Autumn

Flower Colour:
Magenta-Pink
Bronze-Orange Cone

Key Attributes:
Suitable for Pots
Bee Attracting
Bird Attracting (seed heads)
Perennial
Drought Tolerant
Herbaceous
Long Flowering Season
Suitable for Cut Flowers
Low Maintenance
Heat Tolerant

Toxicity:
Non-toxic to humans and animals

Companion Plants:
Coreopsis verticillata
Salvia nemorosa 'Caradonna'
Lavandula angustifolia
Gaillardia aristata
Achillea millefolium

For more information and photos of this species, Warners Nursery has detailed information available to the public here