Echinacea purpurea 'Pow Wow White'

Common Name:
Pow Wow White Coneflower

Description:
Echinacea purpurea 'Pow Wow White' is a compact, free-flowering perennial prized for its crisp white petals and bright golden-yellow central cone. Part of the award-winning Pow Wow series, this variety blooms prolifically from early summer through to early autumn in Melbourne gardens without the need for a cold period, making it ideal for consistent, long-season colour. The upright, daisy-like blooms sit atop strong, sturdy stems above a neat mound of dark green foliage, creating a clean and refined look. Highly attractive to bees, butterflies, and seed-eating birds, this plant is a top performer in both wildlife-friendly and formal gardens. It thrives in full sun and well-drained soil and is highly drought-tolerant once established. ‘Pow Wow White’ is perfect for mixed borders, mass plantings, containers, and as a reliable cut flower.

Form:
Shrub - Small
Shrub - Clumping / Grass-like / Mounding

Mature Size:
Height: 40 – 60 cm
Width: 30 – 50 cm

Aspect:
Full Sun

Flowering:
Flowers in Summer
Flowers in Autumn

Flower Colour:
White
Golden Yellow Cone

Key Attributes:
Suitable for Pots
Bee Attracting
Bird Attracting (seed heads)
Perennial
Drought Tolerant
Herbaceous
Long Flowering Season
Suitable for Cut Flowers
Low Maintenance
Heat Tolerant

Toxicity:
Non-toxic to humans and animals

Companion Plants:
Salvia nemorosa
Lavandula dentata
Rudbeckia hirta
Coreopsis lanceolata
Achillea millefolium

For more information and photos of this species, Warners Nursery has detailed information available to the public here